White & blue
as the base.
Carta da zucchero restores air, trust and vocal wellbeing; blush creates a controlled pop accent.
Portfolio case study · Aura Voce
A digital home for the voice that chose to continue.
A multi-page concept for a singing education brand: narrative-led positioning, digital guides, video courses, a YouTube-ready learning flow and conversion paths that feel human.
The brief
Show more than a pretty landing page.
The project needed to make a sensitive, personal story commercially legible: a singer who starts later, persists through dismissal, and needs a credible space to learn. The result balances warmth with product clarity.
White & blue
From guide
to delivery.
Catalogue, product detail, checkout and post-purchase delivery are shown as one coherent journey.
From trailer
to practice.
The course area models a private YouTube workflow, curriculum, progress and supporting materials.
The designed journey
A website that carries a visitor
from feeling to action.
01Home
02Guide
library
library
03Product
detail
detail
04Checkout
05Course
space
space